Code of Conduct | Sumraksha Financial Services LLP

A summary of the Code follows.

Fiduciary duty

Treat the investor’s interest as paramount, with due diligence and independent professional judgment.
Avoid conflicts of interest where possible, and disclose them where they cannot be avoided.
Never let financial incentives decide which scheme or transaction we suggest.
No rebates, pass-back of commission, gifts or gift vouchers to attract investors.
No churning, splitting of applications, mis-selling, or false or misleading statements about any scheme.

Follow SEBI’s mutual fund regulations and circulars and AMFI’s guidelines on distribution, selling and advertising.
Complete Know Your Distributor (KYD) norms, and carry out KYC and in-person verification diligently.
Understand the key features and risks of the schemes we distribute and explain them to investors.
Assess suitability by asking about the investor’s financial status, investment experience and objectives.
Keep investor and fund house information confidential and follow data protection laws.

Maintain the physical and digital infrastructure, including cyber security, needed to serve investors.
Keep internal controls that detect and prevent mis-selling and fraud.
Keep records of KYC, suitability, and the investor’s consent or dissent.

Give full and updated scheme information, highlight risk factors, and urge investors to read the SID, SAI and KIM.
Disclose all commissions received or receivable on the competing schemes from which a scheme is suggested.
Disclose the mutual funds we are empanelled with, and that investors may consider other products.
Never give indicative portfolios, indicative yields or assured returns.
Fill application forms only with the investor’s own details, and quote the EUIN of the employee concerned.
Help resolve investor complaints, and use only marketing material provided or approved by the fund house.

Keep NISM certification, ARN and EUIN valid for everyone who sells mutual funds.
Train staff on proper conduct, fraud prevention and responsible use of social media.
Describe ourselves only as a Mutual Fund Distributor, never as an adviser or planner.

No fraudulent or unfair trade practices.
No false or defamatory statements about any fund house, AMFI, scheme or other distributor, in any forum.
Communication based on facts and presented without bias.

This is a summary. The full Code (PDF) is reproduced from chapter 7 of the AMFI Master Circular for Mutual Fund Distributors (AMFI/MFD-CIR/32/2025-26, 14 January 2026), which carries forward AMFI circular CIR/ARN-22a/2022-23 dated 7 April 2022.